Work
Operating examples.
These examples are anonymized placeholders for team review. They show the type of problems Third should explain publicly before approved client names or metrics are available.
TikTok Shop and creator commerce
Beauty brand
Problem
The team had creator interest but no repeatable way to connect content, product selection, and shop operations.
What Third did
Third would narrow the SKU set, define creator briefs, coordinate shop readiness, and review signals by creator cohort and product.
What changed
A clearer launch system with fewer disconnected creator, commerce, and fulfillment decisions.
Social commerce and emerging marketplaces
CPG brand
Problem
The brand wanted to test new channels without overloading an ecommerce team already managing DTC and retail priorities.
What Third did
Third would evaluate channel fit, stage a focused pilot, and create a decision model for whether to scale, pause, or shift channels.
What changed
A tighter path from platform test to accountable sales-channel decision.
Live commerce
Lifestyle brand
Problem
Live events had energy but no consistent preparation, listing quality, host process, or post-event learning loop.
What Third did
Third would build show programming, inventory pacing, host prep, and review workflows across each event.
What changed
A more repeatable live-selling program instead of isolated stream experiments.