Strategy
Choose the channel thesis.
Clarify platform fit, product fit, economics, team ownership, and the launch sequence.
What Third does
We help brands build new sales channels.
Third helps consumer brands grow across new and emerging commerce channels, from TikTok Shop and live shopping to creator, affiliate, marketplace, and retail media programs.
Emerging platforms are no longer side experiments.
Search, social platforms, creators, communities, marketplaces, and media networks all shape what people buy. The opportunity is real, but most brands need a clearer operating model before a platform test becomes a sales channel.
Third connects strategy, launch, optimization, and measurement so teams can decide what to build, what to improve, and what to stop doing.
How we work
Launch
Build the operating plan.
Coordinate products, creators, content, listings, merchandising, fulfillment, and reporting before the channel goes live.
Optimize
Turn signals into decisions.
Review what is driving sales, which inputs are noisy, and where the next channel investment should go.
Platforms we support
Platform page
TikTok Shop
Launch, operate, and improve TikTok Shop as a managed commerce channel.
Platform page
Whatnot
Build live-selling operations around shows, listings, hosts, and marketplace execution.
Platform category
Live commerce
Turn live shopping into repeatable programming, merchandising, and sales operations.
Expansion page
TikTok Shop Mexico
Evaluate Mexico expansion with realistic attention to creators, logistics, and localization.
Service areas
Service area
Channel strategy
Evaluate which new sales channels deserve investment and how they should be sequenced.
Operating model
Commerce growth
Connect platform launches, creator programs, merchandising, and measurement to revenue.
Service page
Creator commerce
Build creator, affiliate, content, and conversion systems around measurable sales.
Service motion
Launch and optimization
Move from first platform setup to a repeatable operating rhythm for content and conversion.
Build your next commerce channel.
Email partner@third.co to talk with Third.