Insights
Notes on emerging commerce channels.
Practical POVs on the platforms, creator systems, and operating decisions brands face when new channels start to matter.
How affiliate commerce is moving beyond traditional ecommerce
Creator influence is becoming measurable across gaming, marketplaces, media, subscriptions, and digital goods.
TikTok Shop for food and beverage brands
Food and beverage brands have natural short-form advantages: sensory products, creator demos, repeatable formats, and retail pull-through.
TikTok Shop Mexico: what US brands need to know
TikTok Shop’s US-Mexico program gives brands a faster path into a new market, but operations, creators, fulfillment, and content still matter.
Using AI video workflows for product ads
AI creative can help teams turn one insight or product image into more video variations, faster, without replacing the commerce strategy.
What Whatnot’s growth says about live commerce in the US
Live commerce is not just QVC for younger buyers. Whatnot shows how community, speed, and product context can combine into real GMV.
Why non-generic Whatnot listings convert first-time buyers
Whatnot listing quality is not just seller hygiene. Better listing context can help new buyers understand what they are buying and convert faster.